Ashton Increasing Prices for 2022 (Update)

Ashton Distributors, Inc. will increase prices on some of its portfolio beginning Jan. 1, 2022.

The changes will affect La Aroma de Cuba, San Cristobal and the Premium House Selection lines as well as the company’s Savoy humidors and accessories. In a letter to retailers, Sathya Levin—president and ceo of Ashton—said the increase was due to a “rise in the cost of materials and manufacturing.”

The increases range from around 20 cents to as much as $1 per cigar, though most tend to be either 50 or 75 cents per cigar.

Update (Jan. 17, 2022) — Ashton announced that prices of its cigars made in the Dominican Republic will increase effective Jan. 17. Previously, the company’s price increases only affected its Nicaraguan cigars and its accessories.

The changes will increase the MSRP of Ashton cigars as follows:

• Ashton Classic: Increase of $.50-1.25 per cigar
• Ashton Aged Maduro: Increase of 75 cents per cigar
• Ashton Cabinet: Mostly 80 cents per cigar
• ESG: $1.50 per cigar
• Heritage Puro Sol: 80 cents per cigar
• Symmetry: 75 cents per cigar
• VSG: Mostly 80 cents per cigar

This article was originally published on Dec. 21, 2021.

The following chart is a live look at what companies have announced price increases or no price increase for 2022.