A few days ago, Brooks Whittington and I were having a conversation during which on of us brought up Illusione. And with that, I had...Read More

We’ve seen a number of projects that have put the names of media outlets either on cigars or close to them, and in October 2020,...Read More

In February, Illusione announced it would be releasing a new cigar that would be sold exclusively to retailers who placed orders in person during the 2020...Read More

This year, Illusione celebrated the 10th anniversary of its Epernay brand with a special cigar, but there was also another decade milestone for one of...Read More

In the latest edition of what are we celebrating today?, it’s the 10th anniversary of Illusione’s Epernay line. Epernay was released in 2009 as an...Read More

While I will probably never be in this position, one of the coolest things about owning your own cigar brand has to be the ability...Read More

The Singularé line from Illusione should seemingly need little to no introduction by this point. Launched in 2010, it has been a near-annual release from...Read More

Illusione has released relatively few limited editions over the years, so it is always an event when the company announces a new addition to that...Read More

Due in large part to the impact the U.S Food & Drug Administration (FDA) has had—and will continue to have—on the industry, there have been...Read More

One of the things I don’t get to do often enough is dive into the history books of the cigar world, though every once in...Read More

Exclusive creations for specific stores are nothing new in the cigar world, but things change a bit when the manufacturer owns the store they are...Read More