JRE Tobacco Co. has informed its retailer that it will be implementing a price increase across most of its portfolio as of Feb. 1.
Justo Eiroa told halfwheel that the increases work out to about 25 cents more per cigar, though there are some exceptions. First, the Aladino Box Pressed Maduro line is not seeing any increase. The Elegante vitola, a 7 x 38 lancero that is offered in the Aladino Cameroon, Connecticut, Corojo, Habano Vintage Selection and Maduro lines, was described as being the only “major” change, as all blends now have the same $8.80 suggested retail price, approximately an 80 cent increase. The corona vitolas in the Aladino lines are also getting a bit steeper of an increase, as their MSRPs will increase by about 50 cents.
The company did not specify a reason for the increase in the letter.
In addition, the company has taken its Rancho Luna lines off of its price sheet as the company said it is in the process of revamping them. A timeline for the line’s return has not yet been announced, nor has what all the revamp entails. Rancho Luna is offered in three di