Fratello

With this deal, Fratello now has distribution agreements in two dozen countries plus the U.S.

The Texan Toro has been offered in a five-count sampler since mid-2021; beginning next month, it will be offered in 20-count boxes. Don’t let the name fool you, it’s sold nationwide.

Fratello is expanding its Camo series of bundle cigars by adding two new sizes to each line. In a very unique move, the two new sizes will be made at a different factory than the original two sizes.

Not only is the VICEVERSA capped on both ends, a rarity, but it’s also designed so that consumers can light the cigar up from either end.

The cigar was developed following a conversation with NBA legend Karl “The Mailman” Malone.

The box-pressed 5 1/2 x 48 shape will become the fourth regular production vitola for the line and the sixth size overall.

The change went into effect on January 1.

Fratello’s VICEVERSA is a 7 x 52 Churchill that has caps on both ends of the cigar. The company says that depending on which end you cut, the cigar will taste differently. It was originally scheduled to ship in October.

It’s a Dominican puro with a blend crafted in part by Manuel Ynoa of La Aurora.

Fratello is celebrating the long history of tobacco and cigars in Florida with its newest release.

For this year’s PCA Convention & Trade Show, Fratello is showing off the ViceVersa, a 7 x 50 cigar which features a triple cap on both ends that is designed to start very differently flavor-wise, depending on which end you cut and smoke from.