Fratello Delays ViceVersa to February
One of the more unique cigars shown off at the 2022 PCA Convention & Trade Show has been delayed until next year.
Omar de Frias, founder of Fratello, told halfwheel that the company is now targeting mid-February for its upcoming ViceVersa release. When the cigar was announced in June, the company said the cigar was scheduled to ship on Oct. 1.
ViceVersa is a 7 x 52 Churchill that uses an Ecuadorian HVA wrapper over an Indonesian binder and fillers from Nicaragua and Pennsylvania.
What makes it unique is that the cigar has caps on either end and is designed to be smoked from either end.
“This project is easily one of the most challenging projects I have had the pleasure to work on,” said de Frias in a press release when the cigar was announced. “We blended a cigar and tripled capped both ends. The consumer decides if they want to start their smoking experience Mild and Creamy or Strong and spicy.”
de Frias did not give a reason for the delay.
The release is limited to 2,000 boxes of 12 cigars. Each cigar has an MSRP of $15, Fratello says a portion of sales will be donated to the Premium Cigar Association. ViceVersa is made at the La Aurora Cigar Factory in the Dominican Republic.
Update (Feb. 15, 2023) — Fratello has clarified the correct styling of the name is ViceVersa.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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