Fratello Launches La Floridan at ABC Fine Wine & Spirits
Fratello Cigars’ newest cigar, La Floridan, is making its debut at one of the largest spirit and cigar retailers in Florida, ABC Fine Wine & Spirits.
The cigar uses an Ecuadorian-grown Cameroon wrapper, a Dominican binder and fillers from Brazil, the Dominican Republic and Nicaragua. “La Floridan is a full-flavored cigar with a medium body profile that is layered and complex,” said Omar de Frias, founder of Fratello Cigars, in a press release.
It is debuting in a 6 x 52 toro vitola that comes with an MSRP of $9.99 per cigar and be offered in 20-count boxes. Production is handled by the La Aurora Cigar Factory in the Dominican Republic, with the first run limited to 12,000 cigars. de Frias said La Floridan will be available in all 123 of ABC’s stores throughout the state, as well as two stores slated to open this year.
de Frias also told halfwheel that he intends to make La Floridan an ongoing, continuous production line in the Fratello portfolio, as well as expand the cigar’s distribution, though the final decision as to where else La Floridan might be available, and when that will occur, has not yet been made.
The La Floridan brand dates back to 1909 and was originally manufactured in Tampa, with de Frias deciding to register the brand after its trademark had gone dormant.
“I find historical cigar brands fascinating. I try to put myself in the shoes of the mastermind behind this 100-year-old brand and its intended connection to its target market,” said de Frias. Through the launch of La Floridan, Fratello intends to further highlight the long history of tobacco in Florida.
“We are excited to collaborate with Fratello on the production of La Floridan,” said Christopher Gwaltney, director of sales for ABC Fine Wine and Spirits, via a press release. “The cigar will fit right in with our clientele and our history.”
Fratello will join ABC efforts and donate a portion of the proceeds to support United Cerebral Palsy of Central Florida.
Image courtesy of Fratello Cigars.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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