Fratello has announced a new distribution agreement for Iceland.

Björk Tobacco—which has three stores in the country—will be the company’s new distributor in Iceland.

“We are very excited to be partnering with Trausti Reynissson and his team,” said Omar de Frias, founder of Fratello, in a press release. “After meeting with Björk Tobacco at Dortmund last year we saw an incredible opportunity for Fratello in the market.”

Fratello now has distribution agreements in 25 countries.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.