Fratello Texan Toro Getting Full Release
Since 2019, the Fratello The Texan Toro has been available in the company’s five-count Fresh Pack sampler, which contains five different blends each in a 6 x 50 toro size. Next month, The Texan Toro will be available as a standalone release.
On April 1, the company will begin shipping The Texan Toro in 20-count boxes with the MSRP set at $10.50 per cigar. It will be the second regular production vitola for The Texan, which debuted in late 2019 in a 7 1/8 x 58 vitola. Blend-wise, it uses an Ecuadorian HVA wrapper, a Sumatran binder and four fillers: Dominican piloto cubano ligero, Dominican andullo, ligero from Estelí, Nicaragua and ligero from Pennsylvania. The line is made at the La Aurora Cigar Factory in Santiago de los Caballeros, Dominican Republic.
“Our customers are fascinated with the complexity of tobaccos of this vitola,” said Omar de Frias, Fratello’s founder, in a press release. “This line extension is a testament to the success The Texan has enjoyed since inception.”
The Texan was originally a regional release for stores in Texas, but Fratello began offering it to stores nationwide in 2021.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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