Joya de Nicaragua Cuatro Cinco Edición Americana Returns to TAA Stores

The second cigar from the Tobacconists’ Association of America (TAA) Exclusive Series Program 2023 is heading to stores.

Joya de Nicaragua says that TAA retailers that placed orders for the Joya de Nicaragua Cuatro Cinco Edición Americana should receive them this week. It’s a 6 x 54 box-pressed torpedo that uses a criollo wrapper from Jalapa, Nicaragua over a Dominican binder and fillers from Nicaragua. The cigars are rolled and then aged for a year within spent white oak barrels.

The MSRP is $15 per cigar and this release is limited to 500 boxes of 10 cigars.

This is the third consecutive year that Joya de Nicaragua has released the Americana for TAA stores.

Drew Estate distributes Joya de Nicaragua in the U.S.

The TAA is a membership group, which also includes approximately 40 manufacturers, that gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.

During the event—which took place March 26-30, at Casa de Campo in the Dominican Republic—the organization holds two selling events, one known as the Dream Machine where the retailers collectively order to secure larger discounts, while the other is a more traditional trade show. Typically, around a dozen manufacturers release new exclusive cigars for the retail members of the organization under the TAA Exclusive Series Program banner. Those manufacturers agree to give a portion of the proceeds to the organization, a minimum of 50 cents per cigar.

Joya de Nicaragua is the second company, after Espinosa Premium Cigars, to ship its 2023 TAA release.

In addition, CLE, Crowned Heads, E.P. Carrillo, Ferio Tego, Forged Cigar Co., General Cigar Co., Gurkha, J.C. Newman, Kristoff, La Palina, Miami Cigar & Co., My Father, Plasencia 1865, Rocky Patel, Quality Importers Trading Co., Quesada, Tatuaje and Villiger Cigars North America have announced their TAA 2023 releases.