Quesada Adds Box-Pressed Casa Magna Liga F as TAA Exclusive

The first box-pressed Casa Magna Liga F will be an exclusive size for retailers that are members of the Tobacconists’ Association of America (TAA).

The Casa Magna Liga F TAA Exclusive 2023 is a 6 x 54 box-pressed toro. It uses the same blend as the Liga F blend that debuted in 2021: an Ecuadorian sun grown corojo wrapper over a Dominican binder and fillers from the Dominican Republic and Nicaragua. The line is made at Quesada’s Tabacos de Exportación factory in Licey, Dominican Republic.

Each cigar has an MSRP of $11.70 per cigar and production is limited to 300 boxes of 10 cigars. Quesada says it expects to ship the new size to stores this summer.

“The Liga F is the first Dominican made Casa Magna and now we are adding a very interesting new size and shape,” said Manuel “Manolo” Quesada Jr., president of Quesada Cigars, in a press release. “When blending a box press cigar, we have a new experience of smoke with different notes and intensities using the same tobaccos as the original and regular shapes and I personally recommend it as an intense and flavorful box pressed Casa Magna Liga F.”

The TAA is a membership group, which also includes approximately 40 manufacturers, that gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.

During the event—which takes place this week, March 26-30, at Casa de Campo in the Dominican Republic—the organization holds two selling events, one known as the Dream Machine where the retailers collectively order to secure larger discounts, while the other is a more traditional trade show. Typically, around a dozen manufacturers release new exclusive cigars for the retail members of the organization under the TAA Exclusive Series Program banner. Those manufacturers agree to give a portion of the proceeds to the organization, a minimum of 50 cents per cigar.

So far, CLE, Crowned Heads, Ferio Tego, Gurkha, Joya de Nicaragua, Kristoff, Miami Cigar & Co., My Father, Rocky Patel, Quality Importers Trading Co., Quesada, Tatuaje and Villiger Cigars North America have announced their TAA 2023 releases.