At this month’s Tobacconists’ Association of America’s meeting, which includes two selling events, Gurkha will be releasing a new limited edition that will be exclusively offered to members of that organization.
It’s the Gurkha TAA Exclusive Nicaraguan Colección Especial, a 6 1/8 x 54 piramide that uses an all-Nicaraguan blend that the company is calling a medium-full bodied cigar. Production is limited to 1,500 boxes, and it will be priced at $15 per cigar and $150 for a box of 10 cigars. Gurkha has not yet disclosed which factory is making the line, which is an extension to the Gurkha Colección Especial, which debuted as an exclusive to the TAA in 2022 and went on to become a regular production line in three different sizes later that year.
While the company has not released images of the new cigar, a representative of the company told halfwheel that the cigars will come in a specialty acrylic case and are expected to ship to stores in May.
The TAA is a fairly small group of some of the country’s top tobacconists, about 80 retailers, as well as 40 or so manufacturers. The association gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
The 2023 TAA meeting takes place March 26-30 at Casa de Campo in the Dominican Republic.