Nearly every cigar in J.C. Newman’s extensive portfolio is increasing in price next year.

In a letter to retailers sent by Cristal Lastra, the company’s vp of sales and marketing, J.C. Newman says the increase is “because of increased manufacturing and FDA compliance costs.” The new prices will take effect on Jan. 18, 2021.

The following lines will have their MSRPs increased by 25 cents per cigar:

  • Diamond Crown Classic Natural
  • Diamond Crown Classic Maduro
  • Diamond Crown Maximus
  • Diamond Crown Julius Caeser
  • Diamond Crown Black Diamond
  • Yagua

The following lines will have their MSRPs increased by 20 cents per cigar:

  • Brick House
  • Brick House Double Connecticut
  • Brick House Maduro
  • Cuesta-Rey Cabinet
  • Cuesta-Rey Centenario Maduro
  • Cuesta-Rey Centenario Natural
  • Cuesta-Rey Centro Fino
  • El Baton
  • La Unica Natural
  • La Unica Maduro
  • Perla del Mar Corojo
  • Perla del Mar Maduro
  • Perla del Mar Shade

The following line will have its MSRP increased by 15 cents per cigar:

  • El Reloj Ocho

The following line will have its MSRP increased by 10 cents per cigar:

  • Rigoletto

The following lines will have their MSRPs increased by 5 cents per cigar:

  • Cuesta-Rey Tampa
  • Rigoletto Tampa*

*The Black Jack size is increasing by more than 5 cents per cigar, sometimes as much as 10 cents. 

The following lines are increasing what is effectively 6 cents per cigar for MSRP if a retailer uses a standard pricing model. J.C. Newman doesn’t list MSRPs for any of these lines:

  • Alcazar
  • Decision
  • Don Jose Maduro
  • Don Jose Natural
  • Don Seville Valencia Natural
  • Factory Throwouts
  • Hampton Arms
  • House Handmade Maduro
  • House Handmade Natural
  • House Handmade Sun Grown
  • Mexican Segundos Natural
  • Mexican Segundos Maduro
  • Moya
  • Quorum
  • Tampa Trolleys
  • Tobacco Place
  • Trader Jacks

There’s a price adjustment for The American that results in some sizes being less expensive than before:

  • The American No.1 (7 x 47) — $18
  • The American No.2 (6 x 54) — $17.50
  • The American No.3 (4 1/2 x 50) — $16
  • The American No.4 (6 1/8 x 52 Torpedo) — $18

The Don Seville Valencia Maduro has been removed from the pricelist.

The following chart is a live look at what companies have announced price increases or no price increase for 2021.

CompanyPrice Increase
A.J. FernandezNo
Alec BradleyNo
Altadis U.S.A.Yes
Arturo FuenteYes
Black Label Trading Co.No
Blackbird CaldwellYes
Casa CuevasYes
Chinnock CellarsNo
Crowned HeadsNo
E.P. CarrilloYes
El ArtistaNo
Esteban CarrerasYes
General Cigar Co.Yes
Global Premium CigarsYes
Gran HabanoNo
J.C. NewmanYes
Jas Sum KralNo
Jeremy JackYes
JRE Tobacco Co.Yes
La BarbaYes
La Flor DominicanaNo
La Galera/Indianhead TobaccoNo
Los CaidosNo
Maya SelvaYes
Miami Cigar & Co.No
Mombacho Cigars S.A.No
My FatherNo
Paul GarmirianNo
Paul StulacNo
PDR CigarsYes
Plasencia 1865No
Pure Aroma Cigars/D'CrossierNo
RoMa Craft TobacNo
RVGN RauchvergnügenNo
Sans Pareil/La InstructoraNo
Southern DrawNo
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Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.