In July, Alec Bradley will offer all of its regular production lines in boxes of 24, a move that the company says will save it from increasing prices in 2021.
The company said that it found that 24-count boxes of Kintsugi and Project 40 Maduro—two newer releases—produced better sales than the comparable Alec Bradley products in 20-count boxes. It says that Kintsugi “performed 145.8% better,” while Project 40 Maduro “performed 79.7% better.”
By selling the cigars in 24-count boxes instead of 20-count boxes the company says that it will save enough money that it won’t have to increase prices in 2021.
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