Alec Bradley Moving to 24-Count Boxes
In July, Alec Bradley will offer all of its regular production lines in boxes of 24, a move that the company says will save it from increasing prices in 2021.
The company said that it found that 24-count boxes of Kintsugi and Project 40 Maduro—two newer releases—produced better sales than the comparable Alec Bradley products in 20-count boxes. It says that Kintsugi “performed 145.8% better,” while Project 40 Maduro “performed 79.7% better.”
By selling the cigars in 24-count boxes instead of 20-count boxes the company says that it will save enough money that it won’t have to increase prices in 2021.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.
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