Since his company’s debut in 2013, former NASA project manager Omar de Frias’ Fratello brand has seemed to reach new heights every year (no pun intended.) His offerings at the 2021 PCA Convention & Trade Show continue that trend, including a former European exclusive vitola moving to the U.S. market, the largest ring gauge so far in his Arlequín line and the company’s first flavored cigar.
The booth is the same as the one that the company debuted at the 2o19 IPCPR Convention & Trade Show, with an attractive but compact display in the middle and large backdrop to one side that includes the Fratello logo.
Fratello’s Arlequín line is getting a new, beefy vitola, as the company will be releasing a 6 x 58 soft-pressed gordo in a few months. It will become the third size in the line, joining the existing 5 1/2 x 52 robusto and 6 1/2 x 54 toro.
- Wrapper: Mexico (San Andrés)
- Binder: Ecuador (Habano)
- Filler: Peru and Nicaragua
- Fratello Arlequín Gordo (6 x 58) — $11 (Box of 20, $220)
Production: Regular Production
Release Date: Sept. 1, 2021
Fratello’s first flavored cigar is a sweet-tipped version of the company’s bundle creations.
- Wrapper: Undisclosed
- Binder: Undisclosed
- Filler: Undisclosed
- Fratello Camo Sweet Robusto (5 x 50) — $3.25 (Bundle of 25, $81.25)
- Fratello Camo Sweet Toro (6 x 50) — $3.50 (Bundle of 25, $87.50)
Production: Regular Production
Release Date: Sept. 1, 2021
With a name that translates to fire from Italian, this former European exclusive vitola is now making the jump to the U.S. market in three different blends.
- Wrapper: Ecuador (Habano)
- Binder: Ecuador (Sumatra)
- Filler: Nicaragua & Peru
- Fratello Classico Fuoco (3 1/2 x 50) — $7.50 (Box of 30, $225)
Production: Regular Production
Release Date: July 15, 2021
Same as above.
- Wrapper: Mexico (San Andrés Negro)
- Binder: Dominican Republic
- Filler: Dominican Republic, Pennsylvania & Peru
- Fratello Bianco Fuoco (3 1/2 x 50) — $7.50 (Box of 30, $225)
Production: Regular Production
Release Date: July 15, 2021
Same as above.
- Wrapper: Ecuador (Connecticut)
- Binder: Cameroon
- Filler: Dominican Republic & Nicaragua
- Fratello Oro Fuoco (3 1/2 x 50) — $7.50 (Box of 30, $225)
Production: Regular Production
Release Date: Aug. 1, 2021
A former exclusive for retailers in the state of Texas, The Texan will now be available nationwide.
- Wrapper: Ecuador (HVA)
- Binder: Sumatra
- Filler: Dominican Republic (Piloto Cubano Ligero & Andullo), Nicaragua (Estelí) & Pennsylvania.
- Fratello The Texan (2021) (7 1/8 x 58) — $11 (Box of 20, $220)
Production: Regular Production
Release Date: July 15, 2021
As with past Fresh Packs, the newest sampler includes a selection of toro cigars, this time from five of Fratello’s lines.
- Fratello Oro (6 x 50)
- Fratello The Texan (6 x 50)
- Fratello Blu (6 x 50)
- Fratello Rosso (6 x 50)
- Fratello Verde (6 x 50)
MSRP: $25
Production: Regular Production
Release Date: Aug. 15, 2021