Fratello Adding Fuoco Vitola to Core Lines at PCA 2021
The Fratello Fuoco, a vitola that had previously been a European exclusive, will make its U.S. debut later this week at the 2021 PCA Convention & Trade Show ahead of its domestic release next month.
“We released the Fratello Fuoco in Europe in 2019 as it is a very popular size in the European market,” said Omar de Frias, owner of Fratello Cigars, via a press release. “Following its success, we are now bringing this special size to the consumer in the U.S.”
The Fuoco a 3 1/2 x 50 short robusto, with a name that means fire in Italian. It will be added to the three Fratello core lines, the Classico, the Bianco and the Oro, and regardless of the blend, the Fuoco will have an MSRP of $7.50 per cigar and be offered in 30-count boxes. If the size looks familiar, it’s for good reason as it is the same vitola that Fratello used for the Fratello Firecracker, which was made for United Cigar Group, though that was a tweaked blend of the Fratello Classico.
Fratello is planning on shipping the new Fuoco size to retailers beginning on Aug. 15.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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