Fratello Camo Sweet Debuting at PCA 2021
Next month, Fratello will be introducing its first flavored cigar to the market.
The Fratello Camo Sweet is exactly what it sounds like: a sweet-tipped version of Fratello’s bundle cigars. Like the rest of the bundle blends, Fratello isn’t disclosing what tobaccos are used for the cigars. It will be offered in two sizes Robusto (5 x 50, $3.25) and Toro (6 x 50, $3.50). Both will be offered in bundles of 25 cigars.
“When your customers speak you listen. We moved from a 15-count bundle to a 25 count bundle because of our customers feedback,” said Omar de Frias, Fratello’s founder, in a press release. “With the addition of the Camo Sweet we expand our offering to our customers while continue to deliver on a great quality product.”
Fratello will show off the cigars at next month’s 2021 PCA Convention & Trade Show and expects to begin shipping them on Aug. 15.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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