Joya de Nicaragua’s exclusive for retailers that are members of the Tobacconists’ Association of America (TAA) will once again be the Cuatro Cinco Edición Americana.
This is the third consecutive year that the company is releasing the Joya de Nicaragua Cuatro Cinco Edición Americana. It’s a 6 x 54 box-pressed torpedo that uses a criollo wrapper from Jalapa, Nicaragua over a Dominican binder and fillers from Nicaragua. The cigars are rolled and then aged for a year within spent white oak barrels.
The MSRP has increased to $15 per cigar, up from $13.50 last year, and there will once again be 500 boxes of 10 cigars made available to retailers. Joya de Nicaragua expects the cigars to ship immediately following the event, which takes place March 26-30.
While this is the third time there’s been an Edición Americana release, Joya de Nicaragua previously released the vitola as an event-only release for 2019.
Drew Estate distributes Joya de Nicaragua in the U.S.
The TAA is a membership group, which also includes approximately 40 manufacturers, that gathers annually to discuss issues facing the industry and retailers, as well as to have its annual trade show, a unique event that works on a group buying format in order to secure exclusive deals for these generally high-volume merchants.
During the event—which takes place March 26-30 at Casa de Campo in the Dominican Republic—the organization holds two selling events, one known as the Dream Machine where the retailers collectively order to secure larger discounts, while the other is a more traditional trade show. Typically, around a dozen manufacturers release new exclusive cigars for the retail members of the organization under the TAA Exclusive Series Program banner. Those manufacturers agree to give a portion of the proceeds to the organization, a minimum of 50 cents per cigar.
So far, CLE, Crowned Heads, Ferio Tego, Gurkha, Joya de Nicaragua, Miami Cigar & Co., My Father, Tatuaje and Villiger Cigars North America have announced their TAA 2023 releases.