July 15, 2023

This year marks the 120th anniversary of La Aurora but the first year of the company’s new U.S. distribution operation. There’s a new booth, new cigars and new packaging.

Though Robert Caldwell was deep in conversations with retailers, the helpful reps at the booth were able to get me the information on three new releases coming from the company.

The new product from PCA 2023 that I’m most looking forward to trying: a humidifier for cabinet humidors.

Fable, along with the rest of the Pospiech Inc. distributed brands, are back at the RoMa Craft Tobac booth this year. While there wasn’t anything new to show off, an upcoming line was teased for release later this year.

Bellatto Premium Cigars and Lost&Found brands were back in the scaled down booth we’ve seen for a few years now, with a couple of new releases and an update on one special release that were destroyed in a fire.

The company’s singular product at this year’s PCA show was a collaboration with HolySmoke, a Bible study group founded in 2018 that blends the discussion of faith with the smoking of cigars.

De Los Reyes doesn’t always have new cigars, but it has two this year. It also has a new booth for 2023.

The announcement comes just over a month after Carioni announced he was departing Tor Imports.

Ashton doesn’t always introduce a new line of cigars at the PCA Convention & Trade Show, but in June it began shipping the new La Aroma de Cuba Connecticut.

A new size for three lines, and a new blend for one of those lines, highlight ATL Cigar Co.’s offerings at PCA 2023.

This was Jeff Mouttet’s first PCA Convention and Trade Show as an exhibitor, and he was excited to debut his brand Fosforo with a limited edition being released at the show.