With the start of the new year, Cuban cigar distributors around the world are beginning to adjust prices in their markets following price increases from Habanos S.A., the Cuban cigar monopoly.

In Spain—one of the largest markets for Cuban cigars—the adjustments amount to an increase of roughly 8.23 percent amongst the SKUs that are being affected, which appears to be nearly most Cuban cigars sold in the country. That 8.23 percent is based on approximately 350 SKUs, though some individual cigars are listed multiple times because they are sold in multiple packaging formats.

It doesn’t take into account some newer releases like the Ramón Allones Allones No.3—which was not on the January 2023 price adjustments list—as well as some random SKUs that appear on the 2024 adjustments like the La Gloria Cubana Medaille D’Or No. 4, which is now €7.70 in Spain, if you could find the cigar.

There’s one brand whose prices were largely unaffected: Trinidad.

The Trinidad Short, which increased from €1.35 to €1.45 per cigar, is the only SKU that has increased. That’s of particular interest given that Trinidad was the brand most affected by Habanos S.A’s historic price increase in 2022, which tripled the price of Trinidad cigars overnight.

For Spain, the average increase by marca is as follows:

  • Bolívar — 10.32 percent
  • Cohiba — 4.58 percent
  • Cuaba — 22.39 percent
  • Diplomáticos — 5.34 percent
  • Fonseca — 4.84 percent
  • H. Upmann — 10.37 percent
  • Hoyo de Monterey — 10.24 percent
  • Jose L. Piedra — 6.56 percent
  • Juan López — 6.95 percent
  • La Flor de Cano — 5.74 percent
  • La Gloria Cubana — 5.33 percent
  • Montecristo — 9.75 percent
  • Partagás — 8.58 percent
  • Por Larrañaga — 5.48 percent
  • Punch — 10.41 percent
  • Quai d’Orsay — 10.37 percent
  • Qunitero — 4.3 percent
  • Rafael González — 6.07 percent
  • Ramón Allones — 10.4 percent
  • El Rey del Mundo — 6.16 percent
  • Romeo y Julieta — 9.95 percent
  • San Cristóbal de la Habana — (12.94) percent
  • Sancho Panza — 5.79 percent
  • Trinidad — 7.41 percent
  • Vegas Robaina — 5.41 percent
  • Vegueros — 4.27 percent

Around a half dozen SKUs could have typographical errors. For example, the Cuaba Divinos is listed as decreasing in price from €17 to €9, while the Distinguidos is increasing from €9.60 to €20. The decline in San Cristóbal de la Habana prices is a result of the Prado being listed at €35 in 2023, but now €17.90.

CigarJanuary 2022January 2024Percent of Increase
Bolívar Belicosos Finos€ 12.40€ 16.7034.68%
Cohiba Behike BHK52€ 55.00€ 189.00243.64%
Cohiba Lanceros€ 35.30€ 87.20147.03%
Cohiba Siglo VI€ 37.80€ 100.00164.55%
H. Upmann Magnum 46€ 13.00€ 17.5034.62%
H. Upmann Magnum 50€ 15.80€ 21.3034.81%
Hoyo de Monterrey Epicure Especial€ 14.70€ 20.8041.50%
Hoyo de Monterrey Epicure No.2€ 13.80€ 19.5041.30%
Montecristo Edmundo€ 16.70€ 23.7041.92%
Montecristo No.2€ 16.75€ 23.8042.09%
Montecristo No.2€ 16.70€ 23.8042.51%
Partagás 8-9-8€ 15.80€ 22.4041.77%
Partagás Serie D No.4€ 13.80€ 19.5041.30%
Partagás Shorts€ 4.25€ 6.1043.53%
Punch Punch€ 13.00€ 17.5034.62%
Ramón Allones Specially Selected€ 13.00€ 17.5034.62%

With relatively low taxes, a large smoking population and government-controlled prices, Spain has long been one of the cheaper places to buy Cuban cigars. Even removing the massive increases for Cohiba and Trinidad, the prices of other popular Cuban cigars have increased more than 30 percent in less than two years, significantly heftier price increases than what Habanos S.A.’s non-Cuban competitors have done in the same period of time.

While nowhere near as bad as the 2022 adjustment or last year’s price increase, the price of Cuban cigars has dramatically increased in the last two years and with the exception of Trinidad, it doesn’t seem Habanos S.A. is going to slow down the increases.

Most non-Cuban cigar companies will only adjust pricing once per year. Typically, those changes are enacted at the start of the new year, though some companies announced price increases in Q3 of last year. Below is a list of companies that have announced whether they will have a price increase in and around the start of 2024.

CompanyPrice Increase?
ADV & McKay Cigar Co.Yes
AGANORSA LeafYes
AJ FernandezYes
All Saints CigarsYes
Altadis U.S.A.Yes
ArangoNo
Artesano del TobaccoNo
ATL Cigar Co.No
Bellatto Premium CigarsYes
Black Label Trading Co.Yes
Black Star Line CigarsNo
BovedaYes
Caldwell Cigar Co.Yes
Casa CaraballoNo
Casa CuevasYes
ColibriNo
Crowned HeadsNo
Dapper Cigar Co.Yes
Davidoff of GenevaYes
Drew EstateYes
E.P. CarrilloYes
El SeptimoNo
Espinosa Premium CigarsNo
Esteban CarrerasYes
FosforoYes
Freud Cigar Co.No
Habanos S.A.Yes
HVCYes
Iconic LeafNo
Jake Wyatt Cigar Co.No
Kafie 1901No
KBFNo
KristoffNo
La AuroraYes
Lampert CigarsNo
Lost&FoundYes
Lotus/VertigoNo
My FatherNo
Ohana NuiNo
OlivaYes
PatinaYes
PerdomoYes
Potter CigarsNo
PowstanieYes
Principle CigarsNo
Rocky PatelYes
RoMa Craft TobacYes
Santa ClaraNo
SinistroYes
SommNo
Southern DrawYes
Stolen ThroneNo
SutliffNo
Tabanero Cigar Co.No
TatuajeNo
Vector-KGMNo
Villiger Cigars North AmericaYes
Warfighter Cigar Co.No
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.