Room101 Hit & Run Redux Begins Shipping

In January 2017, Matt Booth announced that he and his Room101 brand were retiring from the cigar business following the conclusion of the company’s agreement with Davidoff. That retirement ended up being incredibly short-lived as by mid-2017, Booth was back. His return was done in part with Robert Caldwell, with whom he collaborated with for multiple new lines including The T. and Hit & Run.

Now, Hit & Run is back.

The Room101 Hit & Run Redux uses a Mexican San Andrés wrapper over an Ecuadorian Sumatra binder and fillers that include corojo 98 from Nicaragua—as well as undisclosed Nicaraguan varietal—and tobacco from Pennsylvania. Like the original cigar, the brand is produced by the Ventura family in the Dominican Republic.

It will be offered in four sizes:

• Room101 Hit & Run Redux Robusto (5 x 50) — $12.99 (Box of 20, $259.80)
• Room101 Hit & Run Redux Toro (6 x 50) — $13.29 (Box of 20, $265.80)
• Room101 Hit & Run Redux Gordo (6 x 60) — $14.39 (Box of 20, $287.80)
• Room101 Hit & Run Redux Perfecto (5 1/8 x 60) — $16.99 (Box of 10, $169.90)

“I’m thrilled to bring another Room101 sub-brand back to life with this expression of Hit & Run,” said Booth in a press release. “The brand was born of a collaborative seed between myself and Robert Caldwell. It’s about our creative process as much as it is about two-like minded psychopaths who’ve stuck together over the years. This cigar is the physical and combustible manifestation of an intergalactic connection which proves that an authentic friend and a good cigar can help more than you may imagine.”

This is the third Hit & Run brand. In 2018, Booth and Caldwell introduced Hit & Run Part Deux.

Room101’s cigar brand is now owned by Scandinavian Tobacco Group (STG), where Booths serves as creative director. STG’s Fogred Cigar Co. distributes Room101.