If you’re looking to make news in the cigar industry, one sure fire way is to be a big name and announce you’re leaving it. Another is to be a big name who has left the industry but has announced a return.

Matt Booth did both this year.

In January 2017, Booth announced that he was parting ways with Davidoff of Geneva USA, effectively bringing an end to his Room101 line of cigars, though the cigars would stay on the market as inventory was sold through. Booth decided not to renew his contract with the company that had produced and distributed his cigars since he entered the cigar business in 2009 by way of a partnership with Camacho, who while having been sold to Davidoff was still operating independently.

The announcement came with the words retire and depart the industry, making it seem that he might be out altogether, returning to focus on the jewelry company he launched in 2003.

Then in early July, Matt Booth came back.

He hadn’t signed a new deal to bring his Room101 lines back to the market, or found a new factory for his cigars, but instead would be collaborating with Robert Caldwell of Caldwell Cigar Co. on two new cigars, Hit & Run, and a second that was originally called The Truth but that has since become nameless due to a trademark issue.

Hit & Run is a project that comes out of a factory that is very familiar to Caldwell, Tabacalera William Ventura. The project uses an Ecuadorian habano wrapper, Indonesian binder, and Dominican fillers, with the blend offered in five sizes:

  • Hit & Run 46×6
  • Hit & Run 54×6
  • Hit & Run 52×4 3/4
  • Hit & Run 50×6
  • Hit & Run 60×5 1/8

Or so we thought. While not announced as part of the original batch of sizes, the Cannon was added as a limited edition, a lengthy 10 x 45 giant corona of which there are just 101 boxes of 10 cigars being produced.

  • Cigar Reviewed: Hit & Run Cannon
  • Country of Origin: Dominican Republic
  • Factory: Tabacalera William Ventura
  • Wrapper: Ecuadorian Habano
  • Binder: Indonesia
  • Filler: Dominican Republic (Corojo)
  • Length: 10 Inches
  • Ring Gauge: 45
  • Vitola: Super Corona
  • MSRP: $18 (Box of 10, $180)
  • Release Date: Aug. 15, 2017
  • Number of Cigars Released: 101 Boxes of 10 Cigars (1,010 Total Cigars)
  • Number of Cigars Smoked For Review: 3

The Hit & Run Cannon is certainly a sight, impressive on its own as a finished cigar but more so if you understand the challenges that go into creating such a vitola, from finding a properly sized wrapper leaf to ensuring that the bunch draws properly. The capa is a tanned toffee color, generally even but variations are noticeable at the seams. There’s no shortage of veins, though most are small to medium-sized and hardly intrusive. The cigar has some give but is generally on the firm side, with flat seams and an impressive roll for a cigar of any size, let alone one 10 inches long. The foot offers a light and bright aroma of white breads, banana, and some hints at floral notes; the combination has me thinking Champagne at first but without the crispness or bubbly nose. The cold draw is just a touch tight, though it may be more due to the cigar’s length and how a bit more effort is needed to move air in this longer cylinder. The flavors are decidedly more bread-driven, with a basket’s mixture of white and wheat notes. There’s a bit of graham cracker sweetness lingering in the back as well, while some sweet chili pepper sauce appears on the tip of the tongue in select samples.

I’m impressed by the smooth and easy draw of the Hit & Run Cannon once it is lit, with the smoke a bit creamy, a bit peppery, and still showing some of the bread and graham cracker notes, though in a much less pronounced manner. The appearance of dry woods is dependent on the sample, as is the specific amount of pepper in the first dozen puffs. An almond flavor enters shortly thereafter, while some sweetness seems to be developing but isn’t quite ready to step forward, yet the result is still complex and delectable. The first clump of ash breaks off at just about an inch in length, though it does little to make the cigar appear much shorter. Retrohales in the first third are quite pleasant, with some pronounced but refined pepper balanced by a bit of thick cream. As the second clump of ash builds, the profile gets a bit more robust by way of more pepper and the introduction of some gritty, loamy earth. The draw remains quite good in this section, while the ash suddenly becomes much more flaky and delicate than I would like, ending up seemingly everywhere except the ashtray. With the second third on the horizon, the cigar smooths out a bit, less gritty than it was seemingly just a few moments ago yet not quite as smooth as at the start. It still pairs with retrohales, which I find myself enjoying. Almonds and pepper now are at the front of the profile on the tongue, while the pepper gets more complex through the nose with a mix of both white and black pepper that result in a bright, lingering tingle as well as some heavier punch. Both body and flavor have been medium to near medium-full, the latter a tick more than the former.

The second third of the Hit & Run Cannon starts by pivoting off the almond note to more of a mixed nuts flavor, thankfully with no salt. While the base notes aren’t as gritty as they were earlier, they are back to being on the heavier side and now there is a bit of dampness to the soil component. Retrohales are a good bit toastier as well, an attribute that occasionally makes its way to the palate, with the notes of the smoke on the palate complementing those through the nose quite well. The flow of flavors varies from sample to sample, as in the second cigar I’m getting the complexity I found at the end of the first sample’s first third, but regardless of where it shows up it is understated and easy on the palate, highlighted by touches of espresso crema, almond milk, and more mixed nuts. White pepper begins to build in the nose past the midway point, adding brightness and physical sensation to the mix, the latter of which is back from a brief hiatus. As the cigar eyes its final third, the draw opens up a bit and smoke production subsequently increases, with pepper still leading the way, backed by toast, cedar, and a first twinge of sourness.

The start of the final third sees a fairly pronounced shifting of flavors, as the pepper suddenly gets a bit more assertive despite not increasing in quantity or dominance, while the overall profile can get a bit harsh towards the back of the throat. Ever flavor up to this point now has a bit of char on it, with the aroma picking up a decidedly peppery campfire quality. One flavor free of char is a dry wood note that goes after the taste buds in the front half of the tongue and keeps them tingling long after an exhale. The nicotine kick from the cigar also seems to ramp up rather quickly; whether it’s newfound or simply the accumulation from nearly three hours of smoking time so far, it really begins to be felt as the bands need to be taken off. The burn stays near flawless, while the flavor can’t seem to shake the charred notes it has picked up, and in the final inches a bit of heat comes in to further complicate matters. White pepper soaks the front half of the tongue to bring the Hit & Run Cannon to its conclusion.

Final Notes

  • Cigars like stir up the internal question I have about why girth has beat out length for bigger cigars. I’m sure there are a number of factors, but I’d still take an extra long cigar such as this over a 70 ring gauge.
  • On that note, I’d be interested to hear thoughts on this in the comments; if you had the same volume of tobacco to be used up or wanted to fill a certain amount of smoking time, would you prefer to go long and slender or short and thick?
  • The Cannon vitola easy stretches the width of my Stinky ashtray, allowing me to rest it in two stirrups at once prior to lighting.
  • The coloration of the sakura logo on the main band is strikingly good, managing to look both historically antique yet quite modern at the same time.
  • I don’t recommend beverage pairings with cigars, though in the case of the Hit & Run Cannon, I could see it going quite well with a number of options.
  • For as big as the Hit & Run Cannon is, it still pales in comparison to The Woody by Oscar, a 21 x 80 creation that ranks as the biggest cigar I’ve ever smoked, and quite possibly the biggest cigar smoked for a halfwheel review.
  • The other cigar from Booth & Caldwell is a Nicaraguan puro that is being produced by Abdel Fernández in Nicaragua.
  • Booth retains the rights for the Room101 collection of cigars, so it’s possible they could return, but that’s uncertain at this point.
  • The cigars for this review were purchased by halfwheel.
  • Final smoking time was three hours and 10 minutes on average.
  • Site sponsor JR Cigar carries the Hit & Run Cannon, while site sponsors Atlantic Cigar, Corona Cigar Co. and Smoke Inn carry other sizes in the Hit & Run line.
88 Overall Score

A 10-inch cigar comes with some stereotypes, the first of which is most likely that it’s a novelty. While the length of the Hit & Run Cannon may be a bit gimmicky, everything else about the cigar is top-notch. The flavor in the first two thirds is great to exemplary, offering nearly seven inches of box-worthy flavors and complexity. The final third in each sample performed the exact same way, picking up significant notes of char that throw the Hit & Run blend off course but not completely off the rails. Consider me impressed by the execution of this giant corona, and more than intrigued to try the other sizes in the line.

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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.