Rojas Schedules Street Tacos Cinco de Mayo for April 10

In less than two weeks, Rojas Cigars will be releasing a new addition to the company’s Street Tacos line made to commemorate the popular Mexican holiday of Cinco de Mayo.

The Rojas Street Tacos Cinco de Mayo is a 6 x 50 toro made up of an Ecuadorian habano wrapper covering a Mexican San Andrés binder and a filler blend of tobaccos from Nicaragua and the U.S. Each cigar will have an MSRP of $12 and they will be packaged in 20-count boxes with a total production of only 35,000 cigars.

According to Noel Rojas, founder of Rojas Cigars, this is the first in an annual series that will be released to commemorate the Cinco de Mayo holiday, though the plan is to change the blend for each year. The cigars are being made at the Rojas Cigar Factory in Nicaragua.

Rojas debuted the Street Tacos line in March 2021, and a number of variations have been added since then, including Street Tacos Carnitas and Breakfast Tacos. The blends get their name from a meat preparation that traces its roots to the Caribbean and Mexico, and in particular, sheep and goats cooked over an open fire or via an in-ground oven.

This is not the first time that Rojas has released a cigar to celebrate the Cinco de Mayo holiday: the company teamed up with United Cigars to release the Elote Firecracker last year.

During a conversation at the 2024 PCA Convention & Trade Show, Rojas told halfwheel that boxes of the Street Tacos Cinco de Mayo are scheduled to begin shipping to retailers on April 10.

Update (April 16, 2024) — According to Noel Rojas, boxes of these cigars started shipping to retailers on April 15, 2024.