Liga Privada Year of the Ox Goes on Sale in China
There’s a new Liga Privada Year of the Ox on sale in China.
The cigar is a 6 1/4 x 54 toro extra that uses a Connecticut broadleaf wrapper over a Brazilian mata fina binder and fillers from Honduras and Nicaragua. While those tobacco varietals are relatively similar to many other Liga Privada cigars, a spokesperson for Drew Estate told halfwheel that this is a “unique blend.”
The Year of the Ox is an exclusive release to the Chinese market, with an MSRP of $170 per box of eight cigars. The cigars are wrapped in gold foil, similar to the company’s Liga Privada Year of the Rat release. While that cigar featured the brand’s signature dark blue as an accent color, the box for the Year of the Ox uses purple as an accent color.
The cigar’s name is a reference to the Chinese Zodiac calendar. The current zodiac year—which began on Feb. 12—is the year of the ox. In recent years, many cigar companies have created special releases to coincide with the holiday. Davidoff, Great Wall, Habanos S.A., Plasencia and Tabacalera SLU have all released Year of the Ox.
Drew Estate is distributed in China by International Marketing Exchange Ltd.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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