Drew Estate Discontinues Herrera Estelí Miami, Norteño

Drew Estate has informed retailers of changes to its price list for 2025. In addition to increasing and even decreasing prices on select SKUs, the company has also announced that 16 SKUs are being removed from the list.

The discontinuations include the Herrera Estelí Miami and Norteño lines as well as 10 SKUs from Joya de Nicaragua, which is distributed in the U.S. by Drew Estate.

The Drew Estate SKUs being discontinued are:

• Herrera Estelí Miami Lonsdale
• Herrera Estelí Miami Robusto Grande
• Herrera Estelí Miami Toro Especial
• Herrera Estelí Norteño Lonsdale
• Herrera Estelí Norteño Robusto Grande
• Herrera Estelí Norteño Toro Especiale

And the 10 Joya de Nicaragua SKUs being removed from the U.S. pricelist are:

• Joya de Nicaragua Antaño 1970 Gran Perfecto
• Joya de Nicaragua Antaño 1970 Lonsdale
• Joya de Nicaragua Antaño CT Belicoso
• Joya de Nicaragua Antaño Dark Corojo Azarosa
• Joya de Nicaragua Antaño Gran Reserva Belicoso
• JOYA Black Double Robusto
• JOYA Black Nocturno
• JOYA Cabinetta Corona Gorda
• JOYA Red Cañonazo
• JOYA Red Short Churchill

The Drew Estate-related changes mean that the company has discontinued the Herrera Estelí Miami and Herrera Estelí Norteño lines. Norteño was introduced in 2014, the second line named after Willy Herrera, Drew Estate’s master blender. It used a Mexican San Andrés wrapper over a Honduran binder and fillers from Nicaragua.

In 2018, the company introduced Herrera Estelí Miami, which was made at El Titan de Bronze, a small factory in Miami that is owned by Sandra Cobas, Herrera’s mother-in-law. El Titan de Bronze is also where Herrera learned to blend. Herrera Estelí is still offered in two blends: Brazil and the original Habano.

“As part of our long-term pricing and portfolio strategy, we also took this opportunity to reinforce price integrity, ensuring consistent and logical pricing across the Drew Estate portfolio, across type, size, and configuration as well as to optimize our portfolio for market and production simplicity,” said Ike Karipides, svp of sales, in a letter to retailers. “We are optimistic about the future and confident that the health of our collective businesses will remain robust and continue to thrive. We look forward to a successful 2025, we have many new and exciting things on the horizon.”

In addition, the company has adjusted the prices on a variety of its lines. The Liga Privada H99, No. 9 and T52 lines are now priced the same. For example, the H99 Robusto, No. 9 Robusto and T52 Robusto have a $17 per cigar MSRP, while the Toro is now $18 per cigar for all three blends. The company also increased the prices of its 20 Acre Farm, Factory Smokes and Nica Rustica lines, while decreasing a couple of ACID samplers.

Prices for Joya de Nicaragua Clásico Claro, Clásico Medio Siglo, Cuatro Cinco and all JOYA lines have also increased.

The new pricing will go into effect next week on Monday when Drew Estate’s warehouse closes for the holiday season. That said, consumers may not see the price changes as retailers phase out existing inventory that was purchased at old pricing.

Cigar companies typically adjust their prices once per year, with most companies choosing to do so in the first quarter of the year. Below is a list of companies that have informed halfwheel whether or not they will have changes for Q1 2025.

Company	Price Increase?
ADV & McKay	No
Big Sky	No
Boveda	No
Casa Cuevas	No
Casdagli	No
Dapper Cigar Co.	No
Drew Estate	Yes
El Septimo	Yes
Family By Loyalty	No
Foundation Cigar Co.	No
Freud Cigar Co.	No
Hooten Young	No
Joya de Nicaragua	Yes
Nova Cigar	No
Peter James Co.	No
Sinistro	No
Southern Draw	No
Stolen Throne Cigars	No
Tatuaje	No
Warfighter Tobacco Co.	No
Wildfire Cigar Co.	No