`Fans of the Herrera Estelí family of lines can expect a variety of new looks for the Drew Estate cigars.

The company has announced that it will add a variety of new packaging options for retailers including 28-count trays for all sizes, a 75-count tray for the Lonsdale Deluxe, Robusto Grande and Toro Especial sizes and 25-count bundles for the line.

Herrera Esteli Norteno Small Tray

While the company’s press release didn’t specify a reason for the change, it’s likely to help reduce costs and improve the presence in retail humidor. The cigars have previously only been sold in 10-count boxes. Those 10-count boxes will still be available and retailers will be able to restock the larger display packaging with 25-count bundles.

Herrera Esteli Norteno Large Tray

In addition, consumers looking to take home a larger box will have three new options.

Herrera Esteli Norteno Cabinet Humidor 2

There will be 50-count humidor boxes for the Lonsdale Deluxe (6 1/2 x 44, $550), Robusto Grande (4 3/4 x 48, $600) and Toro Especial (6 x 50, $575) sizes. The humidors all include 50 cigars and are designed to work with Boveda humidification systems. The company said the humidors are limited, but did not specify to what extent.

No ship date was given for the any of the new packaging options.

The new items will be on display at this week’s IPCPR Convention & Trade Show, which begins July 17 in New Orleans, La. Earlier today, the company announced it would also debut the Herrera Estelí Norteño Edicion Limitada.

Davidoff is the official sponsor of halfwheel's coverage of the 2015 IPCPR Convention & Trade Show.
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.