Alec Bradley Magic Toast Box Pressed Gran Toro Debuted as PCA Exclusive

The Alec Bradley Magic Toast line will be adding a box-pressed version later this fall.

It will be offered exclusively to retailers who place orders at the 2021 PCA Convention & Trade Show, which takes place July 10-14 in Las Vegas. The new size measures 6 x 54 and will have an MSRP of $11. It will also use the same blend as the rest of the Magic Toast line: a Honduras wrapper over two binders—one from Honduras and one from Nicaragua—and fillers from Honduras and Nicaragua as well. Production is limited to 1,000 boxes of 24 cigars, each of which will feature a guarantee seal indicating PCA 2021 attendee exclusivity.

The regular Magic Toast line debuted in 2018 and is now offered in four sizes, all of which are round. The line is made at the Raíces Cubanas factory in Danlí, Honduras, and scheduled to ship late in the third quarter of 2021.

Last year, nine companies—including Alec Bradley—were listed during a web show as making exclusive cigars for the 2021 PCA Convention & Trade Show. It’s unclear how many of the nine will actually have new, exclusive items at the trade show. Two of the companies on that list have already told halfwheel their plans have changed. Arturo Fuente told halfwheel that none of its offerings will be trade show exclusives and J.C. Newman told halfwheel that it doesn’t have any new items planned for the trade show.

Update (May 20, 2021) — The company issued a press release and images today, which have been updated to the story.