ACE Prime’s Fiat Lux Arrives at Stores

It’s a bit later than originally anticipated, but Fiat Lux by Luciano from ACE Prime is beginning to arrive at retailers.

The company originally announced that it would be shipping the cigars to stores right after the 2021 PCA Convention & Trade Show in July, but delays pushed it back into August and then again into September. Luciano Meirelles told halfwheel that the first shipments went out last week.

Fiat Lux was blended by Meirelles and uses a high-priming Ecuadorian Sumatra wrapper over a Nicaraguan-grown binder and filler, the latter of which comes from the Pueblo Nuevo, Jalapa and Ometepe regions. When the line was announced, the company said it is a blend that generates deliberation and provokes an exploration of flavors.

“Making this cigar was deeply personal,” Meirelles told halfwheel in June. “When imagining and developing Fiat Lux, the process was intimate, reflecting a desire to create a cigar that would be invitational towards introspection, towards exploring how the flavors of a complex blend can reflect the singularity of the human experience. Like it did for me, I hope this cigar gives everyone the opportunity to just let some light in.”

Fiat Lux is offered in four sizes:

• Fiat Lux by Luciano Acumen (6 x 56) — $10.75 (Box of 20, $215)
• Fiat Lux by Luciano Geniuses (5 1/2 x 52) — $10 (Box of 20, $200)
• Fiat Lux by Luciano Intuitions (5 x 50) — $9.50 (Box of 20, $190)
• Fiat Lux by Luciano Insights (5 5/8 x 46) — $8.75 (Box of 20, $175)

The cigar gets its name from a Latin expression that means “let there be light,” and while it has biblical roots, it is often known for its usage during the intellectual movement of the Enlightenment.

It is the third cigar in the Luciano line, joining The Dreamer and The Traveler, both of which were limited editions, although The Dreamer has since become an ongoing production.