As you might know, ACE Prime is distributed by and has a partnership with Crowned Heads, so it makes sense that the two companies would also share a booth at the 2021 PCA Convention & Trade Show. It’s a rectangular space with the two companies headquartered in opposite corners, though sharing a lot of common space in the middle that includes Crowned Heads’ signature road cases, which you might otherwise see as part of a concert tour but here are used to hold samples and other goodies.

The two companies also took similar approaches in what they are releasing at the show this year: one new regular production line of cigars and another limited edition that is available only to retailers who attend the trade show and place orders for it. In the case of ACE Prime, the company took two approaches to find inspiration for their cigars, one is a cigar made to honor the selfless heroes of our society, another to help encourage introspection and inspiration.

Fiat Lux by Luciano
The third cigar in the Luciano line gets its name from a Latin expression that means “let there be light,” and while it has biblical roots, it is often referred to for its usage during the intellectual movement of the Enlightenment. The blend is designed to be one that generates deliberation and provokes an exploration of flavors. Luciano Merielles said that making the cigar was a deeply personal process, and his hope was to create a cigar that would be invitational towards introspection, towards exploring how the flavors of a complex blend can reflect the singularity of the human experience. In other words, creating the opportunity to just let some light in.

  • Wrapper: Ecuador (Sumatra)
  • Binder: Nicaragua
  • Filler: Nicaragua (Pueblo Nuevo, Jalapa and Ometepe)
  • Fiat Lux by Luciano Acumen (6 x 56) — $10.75 (Box of 20, $215)
  • Fiat Lux by Luciano Geniuses (5 1/2 x 52) — $10 (Box of 20, $200)
  • Fiat Lux by Luciano Intuitions (5 x 50) — $9.50 (Box of 20, $190)
  • Fiat Lux by Luciano Insights (5 5/8 x 46) — $8.75 (Box of 20, $175)

Production: Regular Production

Release Date: July 2021

The Sergeant

The Sergeant is an exclusive release for retailers who attend the PCA Convention & Trade Show, and a cigar that pays tribute to the heroes who fight in anonymity and sacrifice out of deep-rooted honor, regardless of recognition or acclaim. The company says it is medium to full bodied, marked by deep flavors and balanced acidity.

  • Wrapper: Ecuador (Corojo 99)
  • Binder: U.S.A. (Connecticut Hybrid)
  • Filler: Nicaragua (Estelí Ligero, Jalapa & Pueblo Nuevo Visos)
  • The Sergeant (5 x 58) — $10.50 (Box of 20, $210)

Production: Regular Production

Release Date: July 2021

Overall Score

Drew Estate is the sponsor of halfwheel's coverage of the 2021 PCA Convention & Trade Show
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Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for, and was an editor for Cigar Snob magazine.