Fratello Creates Double-Capped Cigar as PCA 2022 Exclusive
The VICEVERSA is capped on both ends. Depending on which end you cut, Fratello says the cigar will start off with a very different flavor profile.
Fratello Adds Distribution for Belgium, Luxembourg
Fratello will now be distributed in Belgium and Luxembourg by Media Rueda, b.v. Note: halfwheel’s holding company is called Rueda Media, LLC. “half wheel” translates…
Fratello Increasing Prices in 2022
Yesterday, Fratello informed retailers that it would be increasing prices next year. The company says that it will increase prices by 8 percent across its…
Fratello Oro J.T.T. Heading to Tobaccology
Tomorrow, Fratello will release a store exclusive of its Oro blend, but with a major twist. The Fratello Oro J.T.T. is a 6 x 50…
Fratello Camo Sweet Begins Shipping
Fratello’s first flavored cigar is now shipping to stores. The Fratello Camo Sweet is an extension to the company’s line of bundle cigars, which use…
Fratello Fresh Pack Begins Shipping
Fratello’s new sampler of 6 x 50 toros is finally off to stores. Today, the company began shipping the Fratello Fresh Pack, a five-pack sampler…
Fratello Arlequín Perfecto Heads to Old Virginia Tobacco Co.
This year, Old Virginia Tobacco Co.—a chain of cigar stores in Virginia—is celebrating its 50th anniversary. Like other stores celebrating similar anniversaries, Old Virginia has…
Fratello Ships Arlequín Gordo
The newest and largest size of Fratello’s Arlequín is shipping to stores today. Fratello has begun shipping the Arlequín Gordo, the third vitola in the…
Fratello Ships Fuoco Vitolas
Fratello has begun shipping a trio of cigars using the Fuoco name to retailers in the U.S. The new 3 1/2 x 50 short robusto…
PCA 2021: Fratello
Since his company’s debut in 2013, former NASA project manager Omar de Frias’ Fratello brand has seemed to reach new heights every year (no pun…
Fratello The Texan Becomes Nationwide Release
Fratello’s The Texan will now be available for sale outside of Texas. At this week’s 2021 PCA Convention & Trade Show, Fratello will offer retailers…