Fratello Fresh Pack Begins Shipping

Fratello’s new sampler of 6 x 50 toros is finally off to stores.

Today, the company began shipping the Fratello Fresh Pack, a five-pack sampler that contains 6 x 50 toros from five of its existing lines:

• Fratello Oro
• Fratello The Texan
• Fratello Blu
• Fratello Rosso
• Fratello Verde

Two of those cigars—the Fratello Oro Toro and Fratello The Texas Toro—are cigars previously not offered by Fratello, the other three are not and can be purchased by consumers outside of the sampler.

The sampler has an MSRP of $25 per pack.

“When we saw the success of the Space Fresh Pack we were blown away at the reception by our consumers,” said Omar de Frias, founder of Fratello, in a press release when the Fratello Fresh Pack was announced in April. “Now a greater number of people will get a chance to try The Texan and our highly rated Camo alongside one of our bestselling cigars the Fratello Oro.”

All five cigars are produced at the La Aurora Cigar Factory in the Dominican Republic.

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.