Habanos S.A. will be the latest company to make a cigar to honor the Chinese new year.
Next week, the Cuban cigar giant will formally unveil the Romeo y Julieta 8 Maravillas, a 6 1/10 (155mm) x 55. It’s the same size as the Montecristo 520 Edición Limitada 2012.
Opening the first box of Romeo y Julieta Maravillas 8, a Maravillas No3. size with 155 mm length and 55 ring gauge. Looks amazing! pic.twitter.com/CSnAlmN50S
— Christoph A. Puszkar (@CPuszkar) November 6, 2019
Like other company’s efforts to promote the cigar in the Chinese market, the cigar will be packaged in red boxes with gold accents. In Chinese culture, red symbolizes good fortune and joy; while yellow or gold symbolizes wealth. In addition, the cigars come packaged in boxes of eight, a lucky number in Chinese culture.
Next year is the Year of the Rat in the Chinese zodiac calendar. There is also a rat symbol on both the box and cigars, the latter of which is a secondary band on the foot, something rarely used by Habanos S.A.
Pricing is still unknown, though the cigars will likely retail for more than $50 before local taxes.
Habanos S.A. has released other cigars with explicit overtures to the Chinese market, notably the Bolívar Armonía in 2008, though that cigar was an Edición Regional. While limited, the Romeo y Julieta 8 Maravillas is expected to be sold worldwide.