November 6, 2019 Charlie Minato News

Romeo y Julieta 8 Maravillas Launching for Chinese New Year

Habanos S.A. will be the latest company to make a cigar to honor the Chinese new year.

Next week, the Cuban cigar giant will formally unveil the Romeo y Julieta 8 Maravillas, a 6 1/10 (155mm) x 55. It’s the same size as the Montecristo 520 Edición Limitada 2012.

Like other company’s efforts to promote the cigar in the Chinese market, the cigar will be packaged in red boxes with gold accents. In Chinese culture, red symbolizes good fortune and joy; while yellow or gold symbolizes wealth. In addition, the cigars come packaged in boxes of eight, a lucky number in Chinese culture.

Next year is the Year of the Rat in the Chinese zodiac calendar. There is also a rat symbol on both the box and cigars, the latter of which is a secondary band on the foot, something rarely used by Habanos S.A.

Pricing is still unknown, though the cigars will likely retail for more than $50 before local taxes.

Habanos S.A. has released other cigars with explicit overtures to the Chinese market, notably the Bolívar Armonía in 2008, though that cigar was an Edición Regional. While limited, the Romeo y Julieta 8 Maravillas is expected to be sold worldwide.

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Habanos S.A. Romeo y Julieta Romeo y Julieta 8 Maravillas
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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.

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