The final Edición Limitada for 2019 will debut next month in the United Kingdom.
Hunters & Frankau, the U.K.’s distributor of Cuban cigars, will launch the Ramón Allones Allones No.2 Edición Limitada 2019 at a party on Aug. 19, 2020.
Suggested pricing in the U.K. is £28.50 ($37.30) per cigar or £272 ($356) per box of 10.
The 5 1/2 x 52 belicoso size is no stranger to the U.K. Hunters & Frankau commissioned the cigar as a 2005 Edición Regional for the market, one of the first Edición Regionals ever released.
This version of the cigar will be a bit different. First, it will wear the secondary band denoting it as an Edición Limitada release. Second, the cigar will be sold around the world. And finally, the wrappers appear to be much darker than the 2005 release.
The Edición Limitada program typically means Habanos S.A. will make three cigars each year. Those cigars are sizes that are not typically offered in a brand’s regular portfolio. In addition, the cigars are said to contain tobacco that is at least two-years-old.
For 2019, the three Edición Limitadas are:
- Ramón Allones Allones No.2 (5 1/2 x 52)
- Quai d’Orsay Senadores (6 3/16 x 48)
- Montecristo Supremos (5 1/8 x 55)
Hunters & Frankau has had to make changes to its typical launch event due to the coronavirus COVID-19 pandemic. Instead of a large in-person event, the distributor is asking select accounts to host their own events simultaneously on Aug. 19. The company has produced videos and tasking packs that will be used for virtual launches. The idea is to have the launches all taking place at the same time connected in a virtual way.
Jimmy McGhee, head of communications and training for Hunters & Frankau, told halfwheel the cigars will be available at retail the week of the launch.
Typically, Habanos S.A. will give a launch country a short window of exclusivity—usually no greater than a month—and then the cigars will begin shipping to other countries.
Update (July 30, 2020) — Added pricing info. This story was originally published on July 20, 2020.