Press Release: 520th Anniversary Case: The Taste of Discovery


February 28, 2012 (Havana, Cuba) — In the year that marks the 520th anniversary of the discovery of Habano by Europeans, Habanos S.A. has come up with a special case to celebrate this party.

The 520th Anniversary case is a special gift whereby Habanos, S.A. and the XIV Habanos Festival commemorate the 520th anniversary of tobacco’s arrival in the Old World.


This is a limited and unique production designed for those who attend the Festival since it’ll only be on sale during the weeklong celebration until end of stocks. There’ll be limited quantities of only 1,000 of those cases.

The case contains ten H. Upmann Robustos, a Habano vitola that’s currently out of stock in the brand’s portfolio.

520th Anniversary Case H. Upmann Robustos.png

The occasion deserved a very special gift since this marks the date that strengthened the encounter of two cultures –the European and the American- with a product that has since then bound together the two parts of the planet: the Habano.

Used by aboriginals in their religious rituals, the discovery of Habano by the Europeans raised the product to the deluxe standard it boasts today, with a culture of its own that goes far beyond the mere act of puffing on it.

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Charlie Minato
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I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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