To celebrate the 520th anniversary of Christopher Columbus’s discovery of the new world and as such new world tobacco, Habanos S.A. released a few special cigars with 520 designation. One was the Edición Limitada 2012 from Montecristo, called the 520, the other was the H. Upmann Robusto, a cigar that was also a 2012 EL, with a special commemorative band released at the XIV Festival del Habano.

The press release began the hype:

February 28, 2012 (Havana, Cuba) — In the year that marks the 520th anniversary of the discovery of Habano by Europeans, Habanos S.A. has come up with a special case to celebrate this party.
The 520th Anniversary case is a special gift whereby Habanos, S.A. and the XIV Habanos Festival commemorate the 520th anniversary of tobacco’s arrival in the Old World.
This is a limited and unique production designed for those who attend the Festival since it’ll only be on sale during the weeklong celebration until end of stocks. There’ll be limited quantities of only 1,000 of those cases.
The case contains ten H. Upmann Robustos, a Habano vitola that’s currently out of stock in the brand’s portfolio.520th Anniversary Case H. Upmann Robustos.png
The occasion deserved a very special gift since this marks the date that strengthened the encounter of two cultures –the European and the American- with a product that has since then bound together the two parts of the planet: the Habano.
Used by aboriginals in their religious rituals, the discovery of Habano by the Europeans raised the product to the deluxe standard it boasts today, with a culture of its own that goes far beyond the mere act of puffing on it.

And by the time the Festival ended, much of the Cuban cigar world was talking about how good this cigar was. It is believed to be different than the H. Upmann Robustos Edición Limitada in that it is actually based off the 2011 Royal Robusto, a cigar that was received well.

H Upmann 520 1

  • Cigar Reviewed: H.Upmann 520 Aniversario
  • Country of Origin: Cuba
  • Factory: José Martí
  • Wrapper: Cuba
  • Binder: Cuba
  • Filler: Cuba
  • Size: 4 7/8 Inches
  • Ring Gauge: 50
  • Vitola: Robusto
  • Est. Price: $35.00 (Boxes of 10, $350.00)
  • Date Released: February 28, 2012
  • Number of Cigars Released: 1,000 Boxes of 10 Cigars (10,000 Total Cigars)
  • Number of Cigars Smoked for Review: 1

It’s a demonstrative-looking cigar, but not the prettiest. The roll is actually quite rough in the hand, although the wrapper is smooth. This is a cigar that is noticeably lighter than both the Royal Robusto and many Upmann ELs. While there is almost nothing from the wrapper, the foot provides a typical Cuban sweetness, spices and touches of pepper. The cold draw is slightly open, but there’s a decent bit of resistance with a bittersweet leather, peppermint and a generally more herbal flavor than I find in most Upmann’s I’ve smoked.

From the beginning of the first third, it’s apparent that the 520 is going to put out tons of smoke. It also starts out much spicier and stronger than I could have ever imagined with some unfinished woodsiness and burnt toast rounding out the first few puffs. While the pepper remains, there’s quite a bit of sweetness, an enjoyable cedar and that classic twang. While I have no qualms with the smoke production and burn, the draw is completely open and I have zero control, something that I don’t particularly appreciate.

H Upmann 520 2

The H. Upmann 520 continues its full profile into the second third as the body increases, now well into the full category, and the strength has picked up to the northern ranges of medium-full. Flavor is still dominated by the pepper note with cedar a secondary flavor, alongside a crisp earthiness and the burnt toastiness from the first third. I wish there was a sweetness, but there isn’t. Construction is the same: great, except for the draw, which is bad.

H Upmann 520 3

As the final third gets going the cigar goes out. I am not entirely shocked, although I am disappointed. The flavors weren’t dramatically changing prior to the relight—some coffee hints were emerging in the nose though, but the relight at the inch and a half mark kills whatever flavor progression was hoped for. For those wondering, there was a creaminess and some citrus notes a few minutes after the relight takes place, but I wouldn’t say those are expected flavors.

H Upmann 520 4

Final Notes:

  • Cuban cigars are part of my weekly, not daily rotation. This is easily the strongest Habanos product I’ve smoked in 2013. Medium-full nicotine-wise.
  • Everything about reviewing cigars is subjective, none more so than draw. I normally like a slightly tight draw, but the extremes are not debatable as preference. A cigar that is plugged should be thrown away. A cigar that is on the opposite end of the spectrum—i.e. when you have zero control of the smoke because the draw is too open—is also a problem. I enjoy when smoke pours out from a cigar, but when I take a draw, there should be some resistance, this had essentially none. At one point I let the cigar just sit in my mouth and fill it with smoke, it was just as effective at getting flavors and required no work.
  • To my knowledge this cigar was supposed to only be sold in Cuba. That being said, it’s Habanos, so plenty of shops outside of the island had them at one point or another.
  • Pricing on these is going to be a bit wide. We can find at least one example going close to $500.00 per box, but that’s not what most of the boxes sold for.
  • In addition to the strength and body, the defined and upfront pepper notes were surprising. It’s the star of the show for the 520.
  • This is hardly the first time Cuba has honored the 1492, in 1992 Cubatabaco, the company that preceded Habanos S.A., released the 1492 Humidor to celebrate the 500th anniversary of Columbus. For many, this is the holy grail.
  • In addition, Habanos released a few 510 releases in 2002 with similar secondary band styles.
  • While not part of the regular H. Upmann portfolio, Habanos S.A. has released the Robusto three times in seven years.
  • I haven’t had the EL 2012 version of the Upmann Robusto, I’d be interested in trying it.
  • You can look above or below, I don’t think I need to explain myself on the 520 vs. Royal Robusto debate.
  • Some part of me wants to see the band come to life in sculpture form, a hull made from tobacco with sails.
  • Final smoking time was one hour and 30 minutes.
81 Overall Score

I always say, when Cuba gets it right, they are tough to beat. When they get it wrong, you get examples of cigars like this. Imperfect, but not beautifully imperfect. There are lots of parts of the H. Upmann 520 I enjoyed: the strength, the pepper, the great smoke production. All of those would have been great in a cigar with better construction. The lack of control of the draw made this a troubling cigar to smoke and to be quite honest, I wouldn't spend the time, nor money trying to find more examples. There are better cigars coming out of Cuba, much better.

Charlie Minato

I am an editor and co-founder of Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.