PCA 2021: Alec Bradley

The Alec Bradley booth is a bit scaled down this year, but still retains much of the same feel as years past, with its signature red overhead banner helping to easily identify it amidst the show floor, and a squared-off design with two open sides beckoning retailers from the aisles.

As for what was inside, the company joined in with several other brands in releasing a limited edition cigar just for retailers who attended the show, as well as showing off the new 24-count packaging format that will begin rolling out in the coming weeks. Other than that, one line is getting a new set of names for its vitolas.

Alec Bradley Magic Toast Box Pressed Gran Toro
Like several other manufacturers, Alec Bradley is releasing a limited edition cigar that is available only to retailers who attend the trade show, and it’s a box pressed gran toro of the Magic Toast line. It is the first box pressed vitola for the line.

• Wrapper: Honduras
• Binder: Honduras & Nicaragua
• Filler: Honduras & Nicaragua

• Alec Bradley Magic Toast Box Pressed Gran Toro (6 x 54) — $11 (Box of 24, $264)

Production: 1,000 Boxes of 24 Cigars (24,000 Total Cigars)

Release Date: Fall 2021

Alec Bradley Tempus & Tempus Nicaragua — New Vitola Names

The vitola name of the Alec Bradley Tempus & Tempus Nicaragua lines will be changing in the coming weeks, as the company is shedding names like Centuria, Imperator and Magistri in favor of more traditional names like robusto and gordo. Nothing else about the cigars—well, other than the box count as noted below—is changing, as the company just wanted to make the vitola names a little easier to remember.

Packaging Change to 24-Count Boxes

Alec Bradley is moving its 20-count boxes to 24-count boxes, a move that the company says will save enough money to prevent it from having to increase prices in 2021.