Habanos S.A. Appoints Beatriz Garrido García as Operational Marketing Director

Corporación Habanos, S.A., the company tasked with marketing and distributing Cuban cigars worldwide, has announced the appointment of Beatriz Garrido García as the company’s new operational marketing director.

According to a press release from the company, Garrido joined Habanos S.A. in 1997 as a commercial information specialist for the operational marketing division. In 2001, she became a market intelligence specialist in the strategic marketing division. In 2009, she was appointed to the position of market supervisor at Tabacalera S.L.U., the distributor of Habanos S.A. products in Spain.

In 2013, she began to work in commercial management as an international saleswoman, and in 2017, she joined Phoenicia Trading, the distributor in Africa and the Middle East, as a corporate director. Her most recent role was as the commercial director of Cigarte Ibérica, an online store specializing in cigar accessories, which is based in Spain.

Habanos S.A. is a joint venture that is 50 percent owned by the Cuban government and 50 percent owned by a secretive ownership group, once known as Allied Cigar Corporation out of Hong Kong, though that company has changed its name and countries of registration since acquiring it from Imperial Brands, plc as part of a $1.4 billion deal.