A new blend in General Cigar Co.’s El Rey del Mundo line will be coming to humidors this month.

It’s called the El Rey del Mundo Naturals, and uses an Ecuadorian Sumatra wrapper, Honduran binder and fillers from Honduras and Nicaragua. The company calls it a “mellow-to-medium-bodied smoke” highlighted by white pepper, cedar and graham cracker. It is made at STG Danlí in Honduras and began shipping to retailers earlier this week.

It is being released in four vitolas, each of which are offered in 20-count boxes:

  • El Rey del Mundo Naturals Rectangulars (5 5/8 x 46) — $5.19 (Box of 20, $103.80)
  • El Rey del Mundo Naturals Robusto en Vidrio (5 1/2 x 50) — $6.49 (Box of 20, $129.80)
  • El Rey del Mundo Naturals Flor de Llaneza (6 1/8 x 54) — $6.79 (Box of 20, $135.80)
  • El Rey del Mundo Naturals Reserva Salado (6 x 54) — $6.79 (Box of 20, $135.80)

The Rectangulars gets its name from the fact that it is a box-pressed vitola, while the Robusto en Vidrio gets its name from the crystal tube in which it is packaged. The Flor de Llaneza is a pyramid vitola, making it the lone figurado in the line.

“With ‘Naturals,’ we are introducing a great all-purpose cigar,” said Olga Koke, assistant brand manager for El Rey del Mundo, via a press release. “It is easy to smoke, loaded with nuances and extremely versatile when it comes to pairing. Factor in its accessible price and we believe El Rey del Mundo Naturals has all the makings of a runaway success.”

While the El Rey del Mundo brand has plenty of history, it has only recently been made available to retailers across the country. In January 2021, it was added to the portfolio of Forged Cigar Co., the independent national cigar distribution network that handles a portion of General Cigar Co.’s portfolio. Prior to that, the brand had been available exclusively through JR Cigar and Santa Clara Wholesale.

Image courtesy of General Cigar Co.

Overall Score

Avatar photo

Patrick Lagreid

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.