A new blend in General Cigar Co.’s El Rey del Mundo line will be coming to humidors this month.
It’s called the El Rey del Mundo Naturals, and uses an Ecuadorian Sumatra wrapper, Honduran binder and fillers from Honduras and Nicaragua. The company calls it a “mellow-to-medium-bodied smoke” highlighted by white pepper, cedar and graham cracker. It is made at STG Danlí in Honduras and began shipping to retailers earlier this week.
It is being released in four vitolas, each of which are offered in 20-count boxes:
- El Rey del Mundo Naturals Rectangulars (5 5/8 x 46) — $5.19 (Box of 20, $103.80)
- El Rey del Mundo Naturals Robusto en Vidrio (5 1/2 x 50) — $6.49 (Box of 20, $129.80)
- El Rey del Mundo Naturals Flor de Llaneza (6 1/8 x 54) — $6.79 (Box of 20, $135.80)
- El Rey del Mundo Naturals Reserva Salado (6 x 54) — $6.79 (Box of 20, $135.80)
The Rectangulars gets its name from the fact that it is a box-pressed vitola, while the Robusto en Vidrio gets its name from the crystal tube in which it is packaged. The Flor de Llaneza is a pyramid vitola, making it the lone figurado in the line.
“With ‘Naturals,’ we are introducing a great all-purpose cigar,” said Olga Koke, assistant brand manager for El Rey del Mundo, via a press release. “It is easy to smoke, loaded with nuances and extremely versatile when it comes to pairing. Factor in its accessible price and we believe El Rey del Mundo Naturals has all the makings of a runaway success.”
While the El Rey del Mundo brand has plenty of history, it has only recently been made available to retailers across the country. In January 2021, it was added to the portfolio of Forged Cigar Co., the independent national cigar distribution network that handles a portion of General Cigar Co.’s portfolio. Prior to that, the brand had been available exclusively through JR Cigar and Santa Clara Wholesale.
Image courtesy of General Cigar Co.