Davidoff JR 50th Goes on Sale Tomorrow
JR Cigar’s next 50th anniversary will go on sale tomorrow.
It’s the Davidoff JR 50th, a 6 x 52 toro extra that uses an Ecuadorian wrapper over a Mexican San Andrés negro wrapper over Dominican and Nicaraguan fillers.
MSRP is set at $33.20 per cigar and limited to 350 bundles of 10 cigars.
“It is an honor to work on this project with a company as iconic as Davidoff,” said Nick Libretti, brand manager for JR Cigar, in a press release. “The blend is extraordinary, leaning more towards a modern Davidoff blend with its complexity, yet it still has that signature smoothness and perfect construction.”
JR Cigar was founded by Lew Rothman in 1971 as a small cigar store in Manhattan. Rothman would expand the business with more stores in New Jersey, North Carolina, Michigan, Texas and Washington D.C. In addition, he created Santa Clara as a wholesale distribution company to sell products to other stores. In 1997, 800-JR Cigar, Inc. went public on the NASDAQ and in 2003, Altadis S.A.—now Imperial Brands, plc—purchased a controlling stake. Last year, Imperial sold JR and its other premium cigar companies to an unnamed Chinese buyer.
AGANORSA Leaf and Altadis U.S.A. have created other limited edition 50th anniversary cigars.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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