Davidoff JR 50th Goes on Sale Tomorrow

JR Cigar’s next 50th anniversary will go on sale tomorrow.

It’s the Davidoff JR 50th, a 6 x 52 toro extra that uses an Ecuadorian wrapper over a Mexican San Andrés negro wrapper over Dominican and Nicaraguan fillers.

MSRP is set at $33.20 per cigar and limited to 350 bundles of 10 cigars.

“It is an honor to work on this project with a company as iconic as Davidoff,” said Nick Libretti, brand manager for JR Cigar, in a press release. “The blend is extraordinary, leaning more towards a modern Davidoff blend with its complexity, yet it still has that signature smoothness and perfect construction.”

JR Cigar was founded by Lew Rothman in 1971 as a small cigar store in Manhattan. Rothman would expand the business with more stores in New Jersey, North Carolina, Michigan, Texas and Washington D.C. In addition, he created Santa Clara as a wholesale distribution company to sell products to other stores. In 1997, 800-JR Cigar, Inc. went public on the NASDAQ and in 2003, Altadis S.A.—now Imperial Brands, plc—purchased a controlling stake. Last year, Imperial sold JR and its other premium cigar companies to an unnamed Chinese buyer.

AGANORSA Leaf and Altadis U.S.A. have created other limited edition 50th anniversary cigars.