JR Cigar’s next 50th anniversary will go on sale tomorrow.
It’s the Davidoff JR 50th, a 6 x 52 toro extra that uses an Ecuadorian wrapper over a Mexican San Andrés negro wrapper over Dominican and Nicaraguan fillers.
MSRP is set at $33.20 per cigar and limited to 350 bundles of 10 cigars.
“It is an honor to work on this project with a company as iconic as Davidoff,” said Nick Libretti, brand manager for JR Cigar, in a press release. “The blend is extraordinary, leaning more towards a modern Davidoff blend with its complexity, yet it still has that signature smoothness and perfect construction.”
JR Cigar was founded by Lew Rothman in 1971 as a small cigar store in Manhattan. Rothman would expand the business with more stores in New Jersey, North Carolina, Michigan, Texas and Washington D.C. In addition, he created Santa Clara as a wholesale distribution company to sell products to other stores. In 1997, 800-JR Cigar, Inc. went public on the NASDAQ and in 2003, Altadis S.A.—now Imperial Brands, plc—purchased a controlling stake. Last year, Imperial sold JR and its other premium cigar companies to an unnamed Chinese buyer.