JFR Lunatic JR 50th Goes on Sale Tomorrow

Tomorrow, JR Cigar will begin selling the JFR Lunatic JR 50th, a new size of the Lunatic line made in honor of the 50th anniversary of JR Cigar.

It is a 6 x 46 corona gorda that uses the Lunatic Habano blend, which means it has an Ecuadorian habano wrapper over a Nicaraguan binder and Nicaraguan fillers. It features a brushed foot.

“This is a tremendous celebration for JR Cigar and we are so proud to be a part of it,” said Terence Reilly, vp of AGANORSA Leaf, in a press release. “The Lunatic has always been one of our most popular lines and to bring in the smaller vitola is really going to give everyone an amazing smoking experience.”

It will be priced at $9 per cigar and limited to 250 boxes of 10 cigars.

JR Cigar was founded by Lew Rothman in 1971 as a small cigar store in Manhattan. Rothman would expand the business with more stores in New Jersey, North Carolina, Michigan and Washington D.C. In addition, he created Santa Clara as a wholesale distribution company to sell products to other stores. In 1997, 800-JR Cigar, Inc. went public on the NASDAQ and in 2003, Altadis S.A.—now Imperial Brands, plc—purchased a controlling stake. Last year, Imperial sold JR and others to an unnamed Chinese buyer. Tabacalera de García, Altadis U.S.A. and JR Cigar are all owned by the same ownership group.