Alec Bradley Ships Magic Toast Box Pressed Gran Toro

The newest size—and the first to be box-pressed—in the Alec Bradley Magic Toast line is on its way to the retailers who ordered it at the 2021 PCA Convention & Trade Show.

It’s a box-pressed gran toro that measures 6 x 54 and comes with an MSRP of $11. It is offered in 24-count boxes and uses the same blend as the other vitolas, meaning a Honduran wrapper, a dual binder that uses one Honduran and one Nicaraguan leaf, while the filler also comes from Honduras and Nicaragua. It is produced at the Raices Cubanas factory in Danlí, Honduras.

The company limited the vitola to retailers who attended this year’s trade show, and it becomes the fifth size in the line, joining the four regular production sizes that are available to all retailers:

• Alec Bradley Magic Toast Robusto (5 x 52)
• Alec Bradley Magic Toast Toro (6 x 52)
• Alec Bradley Magic Toast Gordo (6 x 60)
• Alec Bradley Magic Toast Chunk (4 1/2 x 60)

The cigar, which debuted in September 2018, gets its interesting name from a story that Alan Rubin, the company’s founder, tells. He says it comes from an experience he had in a new tobacco field immediately after arriving to Central America. Since it was dusk, the group needed the pickup truck’s headlights to see the crop, but Rubin says that when he and his business partners saw the tobacco, they knew it was something special. As such, someone grabbed a bottle of scotch from the truck and a toast was proposed, with Rubin’s business partners referred to the crop as magical. Thus the name Magic Toast was born, with the cigars using tobacco from that crop.

Alec Bradley made the announcement via Cigar Aficionado. A representative of the company confirmed the accuracy of that story to halfwheel.