Alec Bradley Safe Keepings En Route to Stores Today

Today, the Alec Bradley Safe Keepings is heading out to stores, bringing a blend found in brand founder Alan Rubin’s blend book to market.

Safe Keepings is described as a medium-to-full-bodied profile created from an all-Nicaraguan blend that uses a habano-seed wrapper and binder, while the filler uses Jalapa, Condega and Estelí criollo 98 tobacco. The line is made at Tabacalera Oliva de Nicaragua S.A. in Estelî, the factory also known as TABOLISA, and is being offered in four sizes:

• Alec Bradley Safe Keepings Corona (5 3/8 x 46) — $10.49 (Box of 24, $251.76)
• Alec Bradley Safe Keepings Robusto (5 x 52) — $12.29 (Box of 24, $294.96)
• Alec Bradley Safe Keepings Toro (6 x 52) — $13.89 (Box of 24, $333.36)
• Alec Bradley Safe Keepings Gordo (6 x 60) — $15.19 (Box of 24, $364.56)

“When we felt the time was right, we opened the blend book and started to do a deep dive on the blend recipes inside,” said Bradley Rubin, brand ambassador for Alec Bradley and son of Alan Rubin, via a press release when the cigar was announced in May. “Together with the team, we selected the first blend we wanted to roll out. Alec Bradley Safe Keepings honors the blend legacy of the Alec Bradley cigar brand while giving us the opportunity to move forward with resources we never would have been able to access before. Alec and I are extremely proud of what Safe Keepings represents, and that’s a nod to the past and a glance into the future of the brand.”

Alec Bradley Safe Keepings will be added to the brand’s portfolio as a regular production line. Last year, Alan Rubin sold Alec Bradley to Scandinavian Tobacco Group (STG) and is no longer involved in the day-to-day operations of the company. Alec Bradley is distributed by Forged Cigar Co.

Image courtesy of STG/Forged Cigar Co.