Alec Bradley Safe Keepings Coming to Stores in June
The Alec Bradley team is digging into brand founder Alan Rubin’s blend book for a new line called Safe Keepings that will debut in June.
The new line is a medium-to-full-bodied Nicaraguan puro, using a habano-seed wrapper and binder, while the filler uses Jalapa, Condega and Estelí criollo 98 tobacco. The line is produced at Tabacalera Oliva de Nicaragua S.A., also known as TABOLISA, in Estelí, and is being offered in four sizes:
- Alec Bradley Safe Keepings Corona (5 3/8 x 46) — $10.49 (Box of 24, $251.76)
- Alec Bradley Safe Keepings Robusto (5 x 52) — $12.29 (Box of 24, $294.96)
- Alec Bradley Safe Keepings Toro (6 x 52) — $13.89 (Box of 24, $333.36)
- Alec Bradley Safe Keepings Gordo (6 x 60) — $15.19 (Box of 24, $364.56)
“When we felt the time was right, we opened the blend book and started to do a deep dive on the blend recipes inside,” said Bradley Rubin, brand ambassador for Alec Bradley and son of Alan Rubin, via a press release. “Together with the team, we selected the first blend we wanted to roll out. Alec Bradley Safe Keepings honors the blend legacy of the Alec Bradley cigar brand while giving us the opportunity to move forward with resources we never would have been able to access before. Alec and I are extremely proud of what Safe Keepings represents, and that’s a nod to the past and a glance into the future of the brand.”
Alec Bradley Safe Keepings will be added to the brand’s portfolio as a regular production line. Last year, Rubin sold Alec Bradley to Scandinavian Tobacco Group (STG) and is no longer involved in the day-to-day operations of the company. Alec Bradley is distributed by Forged Cigar Co.
Image courtesy of STG/Forged Cigar Co.
Patrick Lagreid
I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and previously the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for Major League Baseball, plus I'm a voice over artist. Prior to joining halfwheel, I covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.
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