ACE Prime Cigars Adds German Distribution

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ACE Prime Cigars has announced that it has entered into a distribution agreement with Dalay Zigarren that will bring the company’s portfolio to Germany in the coming weeks.

Under the agreement, Dalay Zigarren will begin distributing the ACE Prime portfolio, which includes the M.X.S. brand, a line that features collaborations with former professional basketball players Dominique Wilkins and Tiago Splitter, as well a new project with former professional baseball player Adriàn Gónzalez. It also includes the Luciano line, which is offered in The Traveler and The Dreamer. Additionally, it includes the Pichardo Cigars brand, which features the Pichardo Maduro, Pichardo Clasico, Reserva Familiar Connecticut, Reserva Familiar Habano and Reserva Familiar San Andrés.

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“We were immediately impressed with ACE Prime Cigars and thoroughly enjoyed our unique experience with master blender Luciano Meirelles,” said Salih Dalay, owner and founder of Dalay Zigarren, via a press release. “The whole ACE Prime range is outstanding – they have a superior quality product, and we are very excited to distribute these cigars in Germany,” he added.

In the case of the Luciano The Traveler, a second batch is currently being aged with plans to be launched in December. The first batch was an exclusive to the United States, with just under 25,000 cigars produced. The Traveler Exclusive Europe will be a release of 60,000 cigars.

Additionally, the agreement calls for an exclusive signature series to be developed by Tabacalera Pichardo specifically for Dalay Zigarren. A timeline for the release of those cigars has not yet been finalized, though Meirelles told halfwheel that the process has advanced to evaluating several test blends.

“We have a common vision about the future of our premium cigar family and our values and goals are aligned,” said Meirelles via a press release. “We’ve already received a lot of support from publications and cigars experts across the globe, and we are truly excited to expand into Europe.”

In addition to its cigar distribution business, Dalay Zigarren is also the owner of the La Casa del Habano in Saarbrücken, Germany, as well as another retail shop under the Dalay Zigarren name.

ACE Prime Cigars is distributed by Crowned Heads in the United States.

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Patrick Lagreid
About the author

I strive to capture the essence of a cigar and the people behind them in my work – every cigar you light up is the culmination of the work of countless people and often represents generations of struggle and stories. For me, it’s about so much more than the cigar – it’s about the story behind it, the experience of enjoying the work of artisans and the way that a good cigar can bring people together. In addition to my work with halfwheel, I’m the public address announcer for the Colorado Rockies and Arizona Diamondbacks during spring training, as well as for the Salt River Rafters of the Arizona Fall League, the WNBA's Phoenix Mercury and the Arizona Rattlers of the Indoor Football League. I also work in a number of roles for MLB.com, plus I'm a voice over artist. I previously covered the Phoenix and national cigar scene for Examiner.com, and was an editor for Cigar Snob magazine.

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