Viva La Vida, the debut brand of Artesano Del Tobacco, will be offered to international markets beginning later this month.
AJ Fernandez—which produces Viva La Vida and distributes the brand in the U.S.—is adding it to its international portfolio. The brand was launched in March 2019 by brothers Billy and Gus Fakih, the former owners of Cigar Inn, two popular cigar stores in Manhattan.
The line—which is made entirely of Nicaraguan tobacco—is offered in seven regular production sizes.
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