Null

The first box-pressed cigar for the Viva La Vida brand is now shipping to stores.

Artesano del Tobacco, the company behind the Viva La Vida brand, has announced the new Viva La Vida Club 500, a box-pressed 6 x 60 Nicaraguan puro with a habano oscuro wrapper.

Null

Pricing is set at $13.80 per cigar and it is sold in boxes of 10.

Its name is a reference to the first 500 stores that have brought in the brand since it launched a year ago.

“We are honored and humbled by the support that we have received as we transitioned from the retail side of the business to the manufacturing and distribution side,” said the company in a press release. “We thank everyone who have embraced the Viva La Vida brand.”

Artesano del Tobacco is owned by Billy and Gus Fakih, two brothers who previously owned the Cigar Inn stores in New York City.

Viva La Vida is produced and distributed by AJ Fernandez.

Null

Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.