Viva La Vida Adds International Distribution
Viva La Vida, the debut brand of Artesano Del Tobacco, will be offered to international markets beginning later this month.
AJ Fernandez—which produces Viva La Vida and distributes the brand in the U.S.—is adding it to its international portfolio. The brand was launched in March 2019 by brothers Billy and Gus Fakih, the former owners of Cigar Inn, two popular cigar stores in Manhattan.
The line—which is made entirely of Nicaraguan tobacco—is offered in seven regular production sizes.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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