Viaje’s Amuse-Bouche II, Carolina Reapers Head to Stores
On Monday, Viaje Cigar Co. shipped its latest trio of releases, which includes a follow-up to its WLP Amuse-Bouche and two versions of its Carolina Reaper.
The Amuse-Bouche II is listed at 4 1/2 x 48, the same as the original Amuse-Bouche that was released in January 2020. One major difference between the two cigars is the wrapper; the Amuse-Bouche II uses a Mexican San Andrés varietal, while the original cigar’s wrapper was from Nicaragua. Like the original, Amuse-Bouche II uses a Nicaraguan binder and Nicaraguan fillers. It is made at Tabacos Valle de Jalapa S.A. Viaje never named the factory of the original Amuse-Bouche, but indicated on social media it used AGANORSA tobacco and was made in Estelí, Nicaragua.
It has an MSRP of $7.60 per cigar and it is limited to 300 boxes of 25 cigars.
The Amuse-Bouche II is part of Viaje’s White Label Project (WLP), a loose collection of a variety of numerous blends that usually share the same black text on a white paper band.
Returning for 2022 are two of Viaje’s from its series of pepper-themed cigars, both named after the Carolina Reaper. One of those cigars is called Carolina Reaper, a 4 7/8 x 50 perfecto, that is made entirely of Nicaraguan tobaccos. It was originally released in 2018. A spokesperson for Viaje told halfwheel nothing has changed from the last time the cigar was released and that includes the MSRP, which remains at $8.56 per cigar. The cigar comes in boxes of 25.
Also returning is the Phat Carolina Reaper, a larger 5 3/16 x 55 perfecto. Viaje says that nothing has changed compared to the original release from last year. That cigar was made at Raíces Cubanas in Honduras.
Like last year’s release, it will have an MSRP of $9.44 per cigar and comes in boxes of 25.
A spokesperson for the company declined to answer questions regarding production numbers for the two Carolina Reaper releases.
The two cigars are named after the Carolina Reaper, a pepper varietal created by Ed Currie of PuckerButt Pepper Co. At an average of 1,641,183 Scoville units, it holds the Guinness World Record for world’s hottest chili pepper, though Currie has allegedly developed a significantly hotter pepper.
Charlie Minato
I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.
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