Viaje’s Collaboration is getting a name change.

In an interview, company founder Andre Farkas told Cigar Insider that the company has found a fourth, undisclosed, factory to work with for the next version of its Collaboration series, only it won’t be called Collaboration. Instead, the company will be changing the name to Juntos, Spanish for together.

Collaboration started last year with the inaugural release with a project made at Tabacos Valle de Jalapa S.A. (TABSA), this year’s version was made at PDR Cigars.

Farkas previously told halfwheel that Collaboration could include projects not only with factories, but also with retailers.

A spokesperson for Viaje declined to comment on the name change.

Fairmont Holdings, Inc., the holding company for Alec Bradley, owns a trademark on the Collaboration name.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.