Tatuaje & L’Atelier Team Up for Négociant


Tatuaje and L’Atelier Imports are sister brands and now they have their own cigar to share.

While the companies have teamed up to share both space and recently a special coffin release containing one cigar from each brand, but now the two Pete Johnson-owned brands will now have a product with co-branding: Négociant.


As with many things Johnson, the name comes from the wine world. Négociants are winemakers who buy wine or grapes from other growers or producers and use it to create wines of their own. Sometimes a négociant will buy grapes and complete the rest of the process, other times a négociant could buy nearly completed wine and use it to produce their own blended wine.

The cigar uses an Ecuadorian Connecticut wrapper, Mexican and Nicaraguan binders and Nicaraguan fillers. Johnson told halfwheel the cigar does not contain Sancti Spiritus tobacco, the signature leaf of L’Atelier Imports.

There will be three sizes made: 5 x 52, 6 1/4 x 48 and a 5 3/4 x 52 belicoso. Johnson said pricing is not finalized, but it will come in boxes of 25.

The 2016 IPCPR Convention & Trade Show begins July 25 in Las Vegas, Nev.


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NullDavidoff is the official sponsor of halfwheel's coverage of the 2016 IPCPR Convention & Trade Show.
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I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I handle the editing of our written content, the majority of the technical aspects of the site and work with the rest of our staff on content management, business development and more. I’ve lived in most corners of the country and now entering my second stint in Dallas, Texas. I enjoy boxing, headphones, the Le Mans 24-hour, wearing sweatshirts year-round and gyros. echte liebe.

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