The first new regular production line from Vlada Stojanov’s new Somm brand of cigars will be called BDX, a reference to the famous French winemaking region of Bordeaux.

While the cigar might be named after French wine, it will be made at Fábrica Centroamericana de Tabaco S.A., best known as the Cavalier Genève factory in Danlí, Honduras. It is debuting in a 5 x 50 robusto size that uses a Mexican San Andrés wrapper over a Jalapa viso binder. In addition, both the Mexican San Andrés and Jalapa, Nicaragua tobaccos are used in the filler, along with broadleaf grown in Honduras.

The Somm BDX Robusto has an MSRP of $13 per cigar and will be sold in boxes of 10 cigars. Stojanov told halfwheel he expects to begin shipping the cigars on March 1.

Stojanov is best known as the U.S. distributor of Casa 1910, Despot, Lampert, Xhaxhi Bobi and formerly the American distributor for Casdagli.

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Charlie Minato

I am an editor and co-founder of halfwheel.com/Rueda Media, LLC. I previously co-founded and published TheCigarFeed, one of the two predecessors of halfwheel. I have written about the cigar industry for more than a decade, covering everything from product launches to regulation to M&A. In addition, I handle a lot of the behind-the-scenes stuff here at halfwheel. I enjoy playing tennis, watching boxing, falling asleep to the Le Mans 24, wearing sweatshirts year-round and eating gyros. echte liebe.